NEW DESIGN – CURRENTLY TAKING ORDERS (May/June 2020)
Mont Ventoux has celebrated 10 spectacular TDF finishes on what is a ‘bald’ limestone, windy and moonscape-like summit. The mystique of the mountain has grown over the years with death (Tom Simpson), unlikely heroes (Eros Poli), race fixing allegations (Pantani/Armstrong), doping scandals (Richard Virenque) and comedy (remember Chris Froome running with no bike) all at play. Lacking surrounding mountains, Ventoux, is surprisingly a part of the French Alpes and can be climbed from Bedoin, Malaucene or Sault. The southern approach from Bedoin is the most famous TDF ascent and the inspiration for our ‘South Side of the Moon’ slogan designed on the back of the jersey. The 1909m elevation at the summit has also been worked into the jersey design. There are European peaks which tower over Ventoux but it stands alone above the Provencal fields to form a truly iconic landscape. V is for Victory and scaling the ‘Geant de Provence’ will be one of your greatest cycling accomplishments yet!